Táin Bó Marketing Consulting
Strategic Marketing - Marketing Support - Interim Consultancy
Táin Bó Marketing Consultancy works with B2B technology businesses that need more than advice. They need someone who will build their plan and see it through.
We offer strategic marketing consultancy, operational support, project management and interim marketing leadership. But the real difference is this: we don't consult from a distance. We work alongside you to build, roll out and execute so the that outcome you want is the outcome you get.
Sharper market positioning; thought leadership; campaign execution that actually delivers; effective trade show presence; whatever the goal, we bring structure, strategy and hands-on experience to make it happen.
I'm Steve Mulroy, founder of Táin Bó Marketing Consultancy to help B2B technology companies that need more than a strategy deck, providing clarity, traction, and marketing that actually delivers growth.
My career spans 27 years in senior marketing roles at Zebra Technologies, Kodak Alaris, Samsung, and Ricoh. I have worked across EMEA and global markets at the intersection of technology, channel, and customer. That wealth of experience shapes everything I do.
I specialise in go-to-market strategy, positioning, and building commercial momentum. I am not here to consult from a distance and move on. I work alongside you to build the foundation, execute the plan, and deliver results you can measure.
Meet the Founder
Why work with Táin Bó Marketing Consultancy
It takes time to understand your current situation, where you need to get to, and then build the campaigns and plans that get you there. Our work with you covers:
campaign content
always-on activity
social media
email
longform
trade shows
end-to-end event management
marketing programmes that drive revenue and build pipeline.
Most marketing teams are stretched. Senior people are buried in day-to-day tasks when they should be driving strategy. When priorities shift or new markets open up, there's rarely the bandwidth to move quickly.
That's where we can help you.
We bring senior marketing experience and hands-on execution together in one engagement. No handoff to a junior team. No strategy deck that sits on a shelf. Just clear thinking, a plan that works, and the resource to deliver it.
