The Challenge

Most soloprenuers and small business owners are guessing at marketing, not because they're bad at it, but because no one gave them the space to work it out properly, meaning it became an ad-hoc activity, which has become a chore. The Marketing Foundations Program is designed to address marketing basics, providing a solid foundation from which a solopreneur or small business can build the main six elements needed to market effectively.

What does the program cover?

Marketing is about communication, it’s about how you communicate who you are, what you offer and why it matters - consistently, to the right people so that you create Attention, Interest, Desire Acquisition (AIDA) of your product or service.

A small or new business, needs to think about the six elements of marketing communication

• Brand & Branding

• Tone of Voice

• The Offer

• Advertising & Communications

• Thought Leadership

• Socials

What do I deliver?

The Marketing Foundations Program provides 8 hours (in 2 hour sessions) of one-on-one coaching, covering the following topics:

Session 1 — Foundations & Ideal Customer Prolfile (ICP)

• Understand the business, what's been tried already, where the gaps are, define and identify your Ideal Customer Profile in specific terms

Session 2 — Brand, Message & Value

• Define the client's brand and message: how they sound, what they stand for, then their value statement — the one or two sentences they lead with everywhere.

Session 3 — Communications & Activity Plan

• Define the communications channels and build the communications plan for the next three months, covering what's happening and when.

Session 4 — Costs, Execution & Your Plan on a Page

• Estimate the expected cost of each activity, provide guidance on how to set a budget. Check the capability to execute, Complete the Plan on a Page as the top-line tool to keep you on track.

Why book the Marketing Foundations Program

The real value of the Marketing Foundations Program isn't the paperwork, its the process we go through together over the 8 hours to get to the outcomes. Its about having someone who has no emotional stake in your business, sitting across from you asking questions you've been avoiding, challenging the perceptions you have about what you are building and then push you until your answer actually holds up.